About Us

Starting Something Good on Paper Since 2012

We’re all real people just trying to make a difference in our lives and the lives of others. Sometimes we need a little help with that. Sometimes our dreams are so big it’s hard to know where to start. Sometimes the journey is messy and we struggle to make sense of it. And sometimes (gloriously, thankfully!) we stop to look around and realize we’re doing okay at this. We’ve come a long way, even if we have more to go.

The Rainbow Vision was founded to be the paper trail to your creative journey.

We are deeply inspired by artists, musicians, writers, philosophers, mystics, social activists, and anyone who is ready to pursue their artistic path. 

Our paper goods and gifts embrace the dualities of a life lived with art and purpose. Among our pages and planners, organization coexists with flow, structure with spontaneity, intuitiveness with a need to strategize. We want to inspire and empower you to turn the spark of your ideas into action. 

Impact, But Make it Good

We believe the creative energy of business building has the power to change the world for the better. Every decision we make at The Rainbow Vision is made with our environmental impact in mind. Some of the ways we work to reduce our footprint are:

  • We partner with One Tree Planted to plant one tree for every order you place.

  • All items and materials are made in the USA with exception to metal products.

  • Cellophane sleeves for cards and prints are made from a compostable, plant based material.

  • We work with a greeting card printer that has received "Gold" status with EcoVadis, an independent Corporate Social Responsibility evaluation company.

  • Our greeting card envelopes are made by a US-based company who uses renewable energy to produce their bulk paper stock.

Our Team

LEELA HOEHN, Founder & Creative Director

Leela is the artist and visionary behind Rainbow Vision. Since a child she has been on a continuous mission to expand her creativity and finds inspiration in people who boldly express themselves.

Top 3 favorite things in life: her son River, being teleported by great art, getting dirty in the garden.

What inspires her creativity: practicing guitar, late night talks with friends, women being themselves without apology.

Favorite product: Luna River Planner

HELEN BRADBERRY, Operations Manager

Helen is the brilliant mind behind all things logistics and customer support here at Rainbow Vision. Not only does she keep our inventory stocked and orders shipped, but she makes sure that every order is packed with care and flare!

Top 3 favorite things in life: senior dogs, being with my best friends, niche memes

What inspires her creativity: Outer space, feminist philosophy, visiting new places, excellent horror films, Katya Zamolodchikova

Favorite product: Pink Smiley Journal

We’ll show you ours if you show us yours. Follow us on Instagram, where we share how our products come to be.

Starting a new project with our planners and notebooks? Tag us! We live for seeing your plans and creativity in action.